From the technical standpoint, it is about colours, fidelity, colour depth (bit resolution in digital), rendition, resolution , sharpness, ICC image profiles, colour spaces, capturing medium of films and digital backs, digital image processing algorithms, etc. Photography equipment and processing software reviews are covered as well. After all, about enhancement in processing performance and quality improvement methods. Analogue and digital workflows are both covered.
However, from the artistic perspective, it is none of the above. It is the story and emotion to tell.